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Both expansions were made possible by advances in overland telegraphs and undersea cables. In 1872, Reuter's expanded into the Far East, followed by South America in 1874. In 1865, Reuter incorporated his private business, under the name Reuter's Telegram Company Limited Reuter was appointed managing director of the company. According to the Encyclopædia Britannica: "the value of Reuters to newspapers lay not only in the financial news it provided but in its ability to be the first to report on stories of international importance." It was the first to report Abraham Lincoln's assassination in Europe, for instance, in 1865.
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The first newspaper client to subscribe was the London Morning Advertiser in 1858, and more began to subscribe soon after. Headquartered in London, Reuter's company initially covered commercial news, serving banks, brokerage houses, and business firms. Reuter moved to London in 1851 and established a news wire agency at the London Royal Exchange. These publications brought much attention to Reuter, who in 1850 developed a prototype news service in Aachen using homing pigeons and electric telegraphy from 1851 on, in order to transmit messages between Brussels and Aachen, in what today is Aachen's Reuters House. Paul Reuter worked at a book-publishing firm in Berlin and was involved in distributing radical pamphlets at the beginning of the Revolutions in 1848. Paul Reuter, the founder of Reuters (photographed by Nadar, c.